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The Feast

Piedmont Ave. Gets Another Fashion Destination

Piedmont Ave. Gets Another Fashion Destination
Piedmont Ave.‘s cult-followed boutique Mercy Vintage Now is about to get a fashionable neighbor in the form of the soon-to-be-opened shop The Rare Bird.

Set to open on November 16 at 3883 Piedmont Ave. in Oakland, The Rare Bird is the brain child of Erica Skone-Rees, who has logged in years of merchandising and buying experience at Theory and Potrero Hill shop Collage Clothing, respectively, in addition to designing her own label, Metaphor Jewelry.

According to Skone-Rees, The Rare Bird, will be “an edited mix of local designers, vintage and consignment, home decor, and art work. It’s a boutique that celebrates old and new, recycled and handmade.”

Some of the offerings will include jewelry by local designer Colleen Mauer, silk screened tees by Boy Girl, and cold weather wares by Apres Collective.

Every month Skone-Rees plans on hosting a party that celebrates both a local artist and designer. A big grand opening party will take place on November 27 and the first trunk show with Apres Collective will be on December 16.

”The Piedmont neighborhood has an older feel, but there are a lot of new things coming in the area and slowly but surely its emerging and getting on the breaking edge,” says Skone-Rees. “It’s just about to jump over the hump.”

Posted at 1:08 PM – Oct 28, 2010 in The Feast

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